Location-based Services are expected to bring in $10 billion in revenue by 2016, according to a research firm Strategy Analytics.

Some examples of location-based services are:

• Recommending social events in a city
• Requesting the nearest business or service, such as an ATM or restaurant
• Turn by turn navigation to any address
• Receiving alerts, such as notification of a sale on gas or warning of a traffic jam
• Location-based mobile advertising
• Asset recovery combined with active RF to find, for example, stolen assets in containers where GPS wouldn't work

Advertising seems to have attractive potential driver for SMS traffic, and it demands the operators to support the end-to-end campaign management and reporting requirements of media buyers and advertisers.

Our country, despite its low income, seems to be most ready for 3G and other broadband applications because of its subscriber's agility and adeptness in using their mobile phones for data applications.

Some experts foresee the texting (160 character message) to die out with coming of 3G but Yet, unless costs of service and handsets go down, texting, up to some extent will remain the main mode of communication for many Pakistanis.